Human beings value the internet as a platform the world over. Since its discovery, it has become the platform where most of the activities of human beings are undertaken. Its use for advertisement is rampant. However, there is a good number of people who use the platform to build their own brands. Others actually build personal names as brands online. Creating of a brand from your own name starts with creating an online profile.
Creation of an online identity is an easy task. It is however not an easy task to manage your online profile. The reason is that search engines generally reveal everything about your if a name is searched. Sometimes you want only some parts of your life revealed on search engines. This is where the problem arises. You want only some parts of your life revealed. How do you ensure that this happens?
You cannot talk about online identity management without including search engine optimization. The good thing about search engines is that you can be able to optimize what appears when a certain name is searched. This can enable you to dictate what appears if your name is searched. SEO is used often in business to create a competitive advantage. This is in relation to people searching for products that are offered by different competing companies.
The case of a man called Michael Bullard Jr. brings out a situation arising from online identity management. He was involved in legal cases in court. Most information about him and his life was revealed due to the court case. This included his images. The problem arises when it comes to searching the person. Mainly, what appears is information related to his legal challenges. That includes photographs taken when in custody.
From Michael Bullard situation, there is a problem. How can he or any other person control what appears when one searches their name? Can he control what details appear? Well, there are solutions to people such as Mike Bullard Jr. You can simply optimize what appears under your name on any of the popular search engines. By optimizing, you are actually prioritizing certain aspects associated with your name to appear first when your name is searched.
Due to the increased traffic on the internet, it is important for people to check what appears when their names are searched. Having established that, you can then ensure that online identity management enables you to only portray aspects of your life that you would want to be viewed by those who search your name on any search engine. When you do this, you are able to build your brand name as you want and proceed to use the established brand for various ventures in your life.